THE FRAME Anime "Demon Slayer: Kimetsu no Yaiba" Fragrance Tag | Kyojuro Rengoku

SHOLAYERED Launches New Series "THE FRAME."

The first release is a fragrance tag that "captures" famous scenes from the anime "Demon Slayer: Kimetsu no Yaiba" with scent. 

SHOLAYERED, which has championed a unique concept of "layering scents" and proposed a Japanese fragrance culture, will launch a new series called "THE FRAME" in 2026. Under the concept of "framing stories with scent," this new SHOLAYERED collection offers a new way to engage with works by "capturing" masterpieces, famous characters, and memorable scenes within an invisible frame of "scent."
The first installment in the series is a fragrance tag that expresses impressive scenes from the anime "Demon Slayer: Kimetsu no Yaiba" through scent, visuals, and story. 

SHOLAYERED "THE FRAME" Anime "Demon Slayer: Kimetsu no Yaiba" Fragrance Tag, now available. 

■ THE FRAME Anime "Demon Slayer: Kimetsu no Yaiba" First Installment 

Expressing famous scenes with a new approach: scent.

"THE FRAME" is a series created to express "scenes" from anime and movies as if framing them with scent. We have designed the charm of these scenes to be accompanied by fragrance. Whether hung in a closet, car, or around your desk, you can enjoy a new connection with the work, recalling "the scenery of that moment" in an unexpected instant.

■ The Scent is 'Wisteria' 

Expressing the iconic flower of the work with a special blend.

This time, it's the scent of "Wisteria," specially blended by SHOLAYERED. The "Wisteria" that appears in the story is expressed as a delicate floral, characteristic of SHOLAYERED.

・Soft, spreading floral nuance

・Gentle impression reminiscent of flowers swaying in the breeze 

・A gentle scent with a sense of transparency

New characters will be released sequentially.

The first installment of "THE FRAME Anime 'Demon Slayer: Kimetsu no Yaiba'" will feature fragrance tags based on four characters. By combining the charm of the characters with the world of scent, you can enjoy these items as "displayable" pieces. Furthermore, items themed around new characters and scenes will be released regularly. You can arrange and display your favorite characters, or collect them as your very own "scented frames."

■ Comment from the SHOLAYERED Creative Team 

"THE FRAME was born from the desire to deliver a new experience of 'enjoying stories through scent.' Famous anime scenes have an 'atmosphere' that cannot be fully conveyed by words alone. We hope that by expressing this atmosphere as a scent, this item will allow everyone to more deeply savor the lingering essence of the work. We wish for these fragrance tags to bring a small splash of color to your everyday lives."