THE FRAME Anime "Demon Slayer: Kimetsu no Yaiba" Fragrance Tag | Agatsuma Zenitsu

SHOLAYERED Launches New Series "THE FRAME".

The first release is a fragrance tag that "captures" famous scenes from the anime "Demon Slayer: Kimetsu no Yaiba" with scent. 

SHOLAYERED, which has proposed Japanese fragrance culture with its unique concept of "layering scents," will launch a new series called "THE FRAME" in 2026. Under the concept of "framing stories with scent," this is a new collection from SHOLAYERED that offers a new way to interact with works by capturing masterpieces, famous characters, and famous scenes within the invisible frame of "scent."
The first installment of the series is a fragrance tag that expresses impressive scenes from the anime "Demon Slayer: Kimetsu no Yaiba" through scent, visuals, and story. 

SHOLAYERED "THE FRAME" Anime "Demon Slayer: Kimetsu no Yaiba" Fragrance Tag, now available. 

■ THE FRAME Anime "Demon Slayer: Kimetsu no Yaiba" First Installment 

Expressing famous scenes with a new perspective: scent.

"THE FRAME" is a series created to express "scenes" from anime and movies as if framing them with scent. The charm of each scene is designed together with its scent. Hang it in your closet, car, or around your desk. Wherever you hang it, you can enjoy a new sense of closeness to the work, as if you "recall the scenery of that scene" in an unexpected moment.

■ The scent is 'Wisteria' 

The symbolic flower of the work is expressed with a special fragrance blend.

This time, it's the scent of "Wisteria," specially blended by SHOLAYERED. The "Wisteria" that appears in the work is expressed as a delicate floral, typical of SHOLAYERED.

 ・Softly spreading floral nuance

・A gentle impression, reminiscent of flowers swaying in the wind 

・A gentle fragrance with a sense of transparency

New characters will be rolled out sequentially.

The first installment of "THE FRAME Anime 'Demon Slayer: Kimetsu no Yaiba'" will feature fragrance tags with motifs of four characters. By combining the charm of the characters with the world of scent, you can use them as "decorative items to enjoy." Furthermore, items with new characters and new scenes as themes will be released sequentially. You can display your favorite characters side by side, or collect them as your own "scented frame."

■ Comment from SHOLAYERED Creative Team 

"THE FRAME was born from the desire to deliver a new experience of 'enjoying stories through scent'. Famous anime scenes have an 'atmosphere' that cannot be fully conveyed through words alone. We hope that by expressing that atmosphere as a scent, this item will allow everyone to more deeply savor the afterglow of the work. We wish that these fragrance tags bring a small touch of color to your daily lives."