THE FRAME Anime "Demon Slayer: Kimetsu no Yaiba" Fragrance Tag | Inosuke Hashibira

SHOLAYERED Launches New Series "THE FRAME."

The first release is a fragrance tag "capturing" famous scenes from the anime "Demon Slayer: Kimetsu no Yaiba" with scent.

SHOLAYERED, which has promoted Japanese fragrance culture with its unique concept of "layering scents," will launch a new series called "THE FRAME" in 2026. Under the concept of "framing stories with scent," this new SHOLAYERED collection offers a new way to engage with works by "capturing" masterpieces, popular characters, and famous scenes within an invisible frame of "scent." The first installment of the series is a fragrance tag that expresses memorable scenes from the anime "Demon Slayer: Kimetsu no Yaiba" through scent, visuals, and story.

SHOLAYERED "THE FRAME" Anime "Demon Slayer: Kimetsu no Yaiba" Fragrance Tag, Launch.

■ THE FRAME Anime "Demon Slayer: Kimetsu no Yaiba" First Release

Expressing famous scenes through the new medium of scent.

"THE FRAME" is a series created to express "scenes" from anime and movies as if they were framed by scent. We've designed the charm of these scenes to be enjoyed with fragrance. Whether hung in a closet, a car, or around a desk, at unexpected moments, you can enjoy a new proximity to the work, as if "recalling the scenery of that scene."

■ The Scent is "Wisteria Flower"

The flower symbolizing the work, expressed with a special fragrance blend.

This time, it's the scent of "Wisteria Flower," specially blended by SHOLAYERED. The "Wisteria Flower" that appears in the story is expressed as a delicate floral, typical of SHOLAYERED.

・Softly spreading floral nuances

・A gentle impression reminiscent of flowers swaying in the wind

・A subtle fragrance with a sense of transparency

New characters will be developed sequentially in the future.

The first release of "THE FRAME Anime 'Demon Slayer: Kimetsu no Yaiba'" will feature fragrance tags themed around four characters. By combining the charm of the characters with the world of scent, you can use these items as "displayable items to enjoy." Furthermore, new items themed around new characters and new scenes will be released regularly. You can arrange and display your favorite characters, or collect them to create your own "scented frame."

■ Comment from the SHOLAYERED Creative Team

"THE FRAME was born from the desire to deliver a new experience of 'enjoying stories with scent.' Famous scenes in anime have a 'sense of atmosphere' that cannot be fully conveyed by words alone. We hope that by expressing that atmosphere as a scent, this item will allow everyone to more deeply savor the lingering essence of the work. We wish for these fragrance tags to bring a small splash of color to your daily lives."