THE FRAME Anime "Demon Slayer: Kimetsu no Yaiba" Fragrance Tag | Nezuko Kamado

SHOLAYERED Launches New Series "THE FRAME."

The first release is a fragrance tag that "captures" famous scenes from the anime "Demon Slayer: Kimetsu no Yaiba" with scent. 

SHOLAYERED, which has proposed a unique concept of "layering scents" and introduced Japanese fragrance culture,
will launch a new series called "THE FRAME" in 2026. Under the concept of "framing stories with scent," this is a new SHOLAYERED collection that "captures" masterpieces, famous characters, and memorable scenes with an invisible "frame" of scent, offering a new way to engage with works.
The first installment of the series is a fragrance tag that expresses impressive scenes from the anime "Demon Slayer: Kimetsu no Yaiba" through scent, visuals, and story. 

SHOLAYERED "THE FRAME" anime "Demon Slayer: Kimetsu no Yaiba" fragrance tags are born. 

■ THE FRAME anime "Demon Slayer: Kimetsu no Yaiba" First Release 

Expressing famous scenes from a new perspective with scent.

"THE FRAME" is a series created to express "scenes" from anime and movies as if framing them with scent. The charm of each scene is designed along with its scent. Whether hung in a closet, car, or around a desk, it allows you to enjoy a new sense of closeness to the work, as if recalling "the scenery of that moment" at a sudden instant.

■ The Scent is 'Wisteria' 

Expressing the iconic flower of the work with a special blend.

This time, it's the scent of "Wisteria," specially blended by SHOLAYERED. The "Wisteria" that appears in the work is expressed as a delicate floral, typical of SHOLAYERED.

・Softly spreading floral nuances

・A gentle impression reminiscent of flowers swaying in the wind 

・A gentle scent with a sense of transparency

New characters will be released sequentially in the future.

The first release of "THE FRAME anime 'Demon Slayer: Kimetsu no Yaiba'" will feature fragrance tags inspired by four characters. You can use them as "decorative items" that combine the charm of the characters with the world of fragrance. Furthermore, items themed around new characters and new scenes will be released regularly in the future. You can display your favorite characters together or collect them as your own personal "scented frame."

■ Comment from the SHOLAYERED Creative Team 

"THE FRAME was born from the desire to deliver a new experience of 'enjoying stories through scent.' There's an 'atmosphere' in famous anime scenes that words alone cannot fully convey. We hope that by expressing this atmosphere as a scent, this item will allow everyone to more deeply savor the lingering emotions of the work. We wish that these fragrance tags bring a small touch of color to your daily lives."