1945 Hair Milk | BLACK (Hair Treatment)

SHOLAYERED "1945" Hair Milk, Launched. 

SHOLAYERED It’s not words that make heads turn. "1945 Hair Milk" Launched 

When your hair is styled, the story accelerates. Hot spring water and plant-derived moisturizing ingredients, fermented moisturizing ingredients, and the creation of shine called the "angel's ring." Every time you run your fingers through it, shine and softness unwind. Make every day a little more dramatic. SHOLAYERED's hair care line, "Hair Milk." It envelops hair with the moisture of hot spring water and fermented extracts, achieving "hair that smells and shines every time you touch it."

It’s not words that make heads turn

Fragrance on the nape of your neck, a story in your hair. 1945 Hair Milk is "fragrance-inspired hair care." Hot spring water rich in minerals and fermented moisture give nuance to your entire hair, eliminating the need for heavy styling products. Leaving behind only a light, wet look and an unforgettable back view. 

Texture design – Shine, manageability, and a lingering impression 

Dry hair damaged by heat is deeply moisturized from within by hot spring water and plant-derived moisturizing ingredients, resulting in a soft, shiny texture. Placenta fermented liquid circulates freshness, while wool cuticle protein and cashmere-derived keratin care for the cuticles, achieving both manageability and suppleness. Furthermore, Fucofunori extract creates shine, utilizing light referred to as the "angel's ring." γ-docosalactone suppresses tangles, and lotus flower extract protects hair and scalp from UV-induced dryness. 

The aesthetic of use 

After towel-drying, apply from mid-lengths to ends. This single product elegantly creates a "natural wet look" for bare hair, and for those who style their hair, it enhances shine and longevity as a "first step." When you're concerned about dryness or odor during the day, a single application can refresh the air. 

Design and portability 

Lightweight and soft PET material. A smart structure that dispenses by pressing, and a size that can be carried anywhere. A refined design that naturally blends into any bag, for both men and women. 

Fragrance Producer SHO ISHIZAKA Interview 

─ What kind of item is this "Hair Milk" that is being released?
This item was developed as the second product in the 1945 series, following the "1945 Fragrance Diffuser." As the name suggests, "Hair Milk" is an item that moisturizes and fragrances hair. It expresses the scent of "1945 BLACK" with a different texture. 

――The aim of the hair milk.
I really love wearing "1945 Eau de Toilette BLACK" from the back of my neck to my nape. Following that idea, I developed this product hoping to enjoy the same scent in my hair. It's like a hair milk that's also a perfume. It gives a natural shine and a subtle wet look to the entire hair. It's recommended even for those who don't use styling products, and it can also be used as a "first step" before styling. I personally use this to give my hair a wet look before setting it with hard gel. 

─ Please tell us about the package design as well. While maintaining the worldview characteristic of the "1945" series, we explored new forms. The bottle uses lightweight and soft PET material and is a type where the contents come out when pressed. This new product prioritizes portability, with a size and lightness that allows it to be carried anywhere. The design blends in naturally whether carried in a bag, for both men and women. 

─ Please tell us how you recommend using it. Actually, it's said that the head is the part of the body that tends to produce the most odor. While many people may be concerned about the alcohol irritation or dryness if they apply perfume directly to their scalp, a dedicated hair milk is gentle on the hair and scalp, allowing you to enjoy the scent with peace of mind. If you use it as a base before styling, your hair will be easier to manage, and if you're concerned about dryness or scent during the day, just a light application can refresh you. 

─ Finally, who would you like to use this item? I especially want men to actively use it. I'd be happy if they could incorporate it into their daily lives not just as wearing a scent, but as "scented care."" 

【Manufacturer's suggested retail price】 4,620 yen (tax included)