THE FRAME Anime "Demon Slayer: Kimetsu no Yaiba" Fragrance Tag | Shinobu Kocho

SHOLAYERED Launches New Series "THE FRAME."

The first release is a fragrance tag that "captures" famous scenes from the anime "Demon Slayer: Kimetsu no Yaiba" with scent. 

SHOLAYERED, which has championed a unique concept of "layering scents" and proposed a Japanese fragrance culture, will launch a new series "THE FRAME" in 2026. Under the concept of "framing stories with scent," this is SHOLAYERED's new collection that proposes a new way to engage with works by "capturing" masterpieces, famous characters, and iconic scenes with an invisible frame of "scent."
The first installment of the series is a fragrance tag that expresses impressive scenes from the anime "Demon Slayer: Kimetsu no Yaiba" through scent, visuals, and story. 

SHOLAYERED "THE FRAME" Anime "Demon Slayer: Kimetsu no Yaiba" Fragrance Tag, Born. 

■ THE FRAME Anime "Demon Slayer: Kimetsu no Yaiba" First Installment 

Expressing famous scenes with a new approach: scent.

"THE FRAME" is a series born to express "scenes" from anime and movies as if framing them with scent. The charm of the scenes is designed along with the scent. In your closet, in your car, around your desk. Wherever you hang it, you can enjoy a new sense of proximity to the work, as if recalling "the scenery of that moment" at an unexpected time.

■ The Scent is 'Wisteria' 

Expressing the iconic flower of the work with a special fragrance blend.

This time, it's the "Wisteria" scent specially blended by SHOLAYERED. The "Wisteria" that appears in the work is expressed as a delicate floral, characteristic of SHOLAYERED.

・Softly spreading floral nuances

・A gentle impression reminiscent of flowers swaying in the wind 

・A gentle scent with a sense of transparency

New characters will be rolled out sequentially in the future.

The first installment of "THE FRAME Anime 'Demon Slayer: Kimetsu no Yaiba'" will feature fragrance tags inspired by four characters. You can use them as "items to display and enjoy," layering the charm of the characters with the world of scent. Furthermore, items themed around new characters and new scenes will be released regularly in the future. You can line up and display your favorite characters, or collect them as your own "scented frames."

■ Comment from SHOLAYERED Creative Team 

"THE FRAME was born from the desire to deliver a new experience of 'enjoying stories through scent.' Famous anime scenes have an 'atmosphere' that cannot be fully conveyed by words alone. We hope that by expressing that atmosphere as a scent, this item will allow everyone to more deeply savor the afterglow of the work. We wish that these fragrance tags bring a small touch of color to your daily lives."