THE FRAME Anime "Demon Slayer: Kimetsu no Yaiba" Fragrance Tag | Giyu Tomioka

SHOLAYERED Launches New Series "THE FRAME."

The first release is a fragrance tag that "captures" famous scenes from the anime "Demon Slayer: Kimetsu no Yaiba" with scent. 

SHOLAYERED, which has proposed Japanese fragrance culture with its unique concept of "layering scents," will launch a new series called "THE FRAME" in 2026. Under the concept of "framing stories with scent," this is SHOLAYERED's new collection that offers a new way to engage with works by capturing masterpieces, iconic characters, and famous scenes within the invisible frame of "scent."
The first installment of the series is a fragrance tag that expresses impressive scenes from the anime "Demon Slayer: Kimetsu no Yaiba" through scent, visuals, and story. 

SHOLAYERED "THE FRAME" Anime "Demon Slayer: Kimetsu no Yaiba" Fragrance Tag, now available. 

■ THE FRAME Anime "Demon Slayer: Kimetsu no Yaiba" First Release 

Expressing famous scenes with a new approach: scent.

"THE FRAME" is a series created to express "scenes" from anime and movies as if they were framed by scent. The charm of each scene is designed together with its scent. Whether hung in a closet, car, or around a desk, you can enjoy a new sense of connection with the work, recalling the "scenery of that moment" at unexpected times.

■ Scent is "Wisteria Flower" 

The symbolic flower of the work is expressed with a special fragrance blend.

This time, it's the scent of "Wisteria Flower," specially blended by SHOLAYERED. The "Wisteria Flower" that appears in the work is expressed as a delicate floral, characteristic of SHOLAYERED.

・Soft, spreading floral nuance

・Gentle impression reminiscent of flowers swaying in the breeze 

・A gentle scent with a sense of transparency

New characters will be released sequentially.

The first release of "THE FRAME Anime 'Demon Slayer: Kimetsu no Yaiba'" will feature fragrance tags modeled after four characters. You can use them as "decorative items" that combine the charm of the characters with the world of scent. Furthermore, items themed around new characters and scenes will be released regularly. You can display your favorite characters together or collect them as your very own "scented frames."

■ Comment from SHOLAYERED Creative Team 

"THE FRAME was born from the desire to deliver a new experience of 'enjoying stories through scent.' There's an 'atmosphere' in famous anime scenes that cannot be fully conveyed by words alone. We hope that by expressing that atmosphere as a scent, this item will allow everyone to more deeply savor the lingering essence of the work. We wish for these fragrance tags to bring a small splash of color to your daily lives."