SHOLAYERED Brand Book

SHOLAYERED's first brand book "THE STORY OF SHOLAYERED" now on sale 

■ From "choosing" a scent to "living" a scent 

What SHOLAYERED has consistently valued is viewing scent not as something to be "consumed," but as something that accompanies one's life. It's not about choosing a scent based on trends or strength, but one that gently overlaps with a person's time, emotions, and memories. In this book, 

"Why did SHOLAYERED arrive at the concept of 'layering'?" "Why choose 'depth' over 'strength'?" 

We carefully unravel the original thoughts behind this through words and visuals. Wearing a scent is about facing oneself. That philosophy breathes on every page. 

■ SHOLAYERED's journey and fragrance philosophy 

SHOLAYERED began with the idea that "fragrance should be freer." Rather than imposing a single correct answer, it's about layering scents and finding one's own answer. In this brand book, centered around the story from its birth to the present, 

・Background of brand launch

・Influence from Japanese fragrance culture

・Challenges in overseas expansion

・Consistent values embedded in products

are expressed three-dimensionally through photos, essays, and words. 

This book conveys not only "what SHOLAYERED has created" but also "why it has continued to create it." 

■ Products are the crystallization of philosophy 

SHOLAYERED's products are not mere perfumes or fragrance items. They always embody a clear philosophy, such as a scent that blends with the skin, a lingering impression that melts into the air, and a design that is completed by layering. This book delves deeply into the behind-the-scenes of fragrance creation and design philosophy through its products. Scent attracts people not with strength, but with depth. You can feel how this belief is reflected in each and every product, through words and visuals. 

■ Quiet aesthetics residing in design 

What SHOLAYERED has aimed for is "unforgettable beauty that is not overbearing." Product design, packaging, graphics, space. What is common to all is an attitude that values Japanese "whitespace" and "stillness." We will carefully unravel the reasons for this. We never let go of the question, "Does it look beautiful when held?" 

■ Layering the future of fragrance 

『THE STORY OF SHOLAYERED』 is not just a book that looks back at the past. This book depicts the "future of fragrance" that SHOLAYERED is heading towards. It's an era where people choose scents based on their own senses, not for the approval of others. Scent is not something to show off, but something that enriches one's inner self. SHOLAYERED proposes a way of life that involves "layering one's individuality" through scent. This brand book is a culmination that embodies this philosophy and a new starting line.