THE FRAME Anime Demon Slayer: Kimetsu no Yaiba Fragrance Tag | Tanjiro Kamado

SHOLAYERED Launches New Series "THE FRAME."

The first release is a fragrance tag that "captures" famous scenes from the anime "Demon Slayer: Kimetsu no Yaiba" with scent. 

SHOLAYERED, which has proposed a unique fragrance culture in Japan with its original concept of "layering scents,"
will launch a new series "THE FRAME" in 2026. Under the concept of "framing stories with scent," this is a new SHOLAYERED collection that "captures" masterpieces, famous characters, and famous scenes within an invisible "frame" of scent, offering a new way to engage with these works.
The first installment of the series is a fragrance tag that expresses memorable scenes from the anime "Demon Slayer: Kimetsu no Yaiba" through scent x visuals x story. 

SHOLAYERED "THE FRAME" Anime "Demon Slayer: Kimetsu no Yaiba" Fragrance Tags are born. 

■ THE FRAME Anime "Demon Slayer: Kimetsu no Yaiba" First Release 

Expressing famous scenes with a new approach: scent.

"THE FRAME" is a series created to express "scenes" from anime and movies as if they were framed with scent. The charm of each scene has been designed together with its scent. Whether hung in a closet, car, or around your desk, you can enjoy a new sense of connection with the work, as if recalling "the scenery of that moment" at an unexpected instance.

■ The Scent is 'Wisteria' 

The flower symbolizing the work, expressed with a special blend.

This time, it's the "Wisteria" scent specially blended by SHOLAYERED. The "Wisteria" that appears in the story is expressed as a delicate floral, characteristic of SHOLAYERED.

・A soft, spreading floral nuance

・A calm impression reminiscent of flowers swaying in the wind 

・A gentle scent with a sense of transparency

New characters will be released sequentially in the future.

The first installment of "THE FRAME Anime 'Demon Slayer: Kimetsu no Yaiba'" features fragrance tags inspired by 4 characters. You can enjoy them as "decorative items" that combine the charm of the characters with the world of scent. Furthermore, items themed on new characters and new scenes will be released regularly in the future. You can display your favorite characters side-by-side or collect them as your own personal "scented frames."

■ Comment from the SHOLAYERED Creative Team 

"THE FRAME was born from the desire to deliver a new experience: 'enjoying stories through scent.' Famous anime scenes have an 'atmosphere' that cannot be fully conveyed by words alone. We hope that by expressing this atmosphere as a scent, this item will allow everyone to savor the lingering impression of the work more deeply. We wish for these fragrance tags to bring a small splash of color to your daily lives."