1945 Multi-Serum | BLACK (Hand Serum)

SHOLAYERED "1945" Multi-Serum, born. 

SHOLAYERED "1945 Multi-Serum" leaves an aesthetic even beyond a handshake, born. 

The ultimate courtesy of carrying a scent. Just before your fingertips touch, you anticipate the other person's memory with moisture and lingering fragrance. This "portable scented serum" is based on hot spring water for quick absorption, layered with fermented aged placenta, niacinamide, and six types of oils. It's more than just a moisturizer; it's a product that refines your every gesture.

The elegance of carrying a scent

Beautiful until the very moment you extend your hand. As soon as it touches your skin, moisture gently spreads, instilling confidence in your movements. The 1945 Multi-Serum is a "portable scented serum." Its quick-absorbing formula, based on mineral-rich hot spring water, provides deep moisture without stickiness, so it won't interfere with tasks immediately after application. Fermented aged placenta, niacinamide, and six botanical oils create "layers of moisture," revealing a dignified glow and translucency. 

The Aesthetic of the Formula - Designing Moisture and Translucency

The base is hot spring water. Its quick absorption into the stratum corneum supports the comfort of multi-use. Fermented aged placenta extract provides deep moisture, niacinamide gives a clear impression, and six oils—argan, avocado, apricot kernel, dog rose, baobab, and sunflower—protect hands from dryness with a "veil of moisture." Finally, hydrolyzed keratin derived from cashmere goat provides an elegant luster from fingertips to nails. 

Design and Portability 

The slim, lightweight, soft PET material bottle dispenses its contents smoothly with a simple press. Its unisex appearance, which doesn't create "noise" in your outfit even when tucked into a bag, resonates with the current era's emphasis on "portability as elegance." (Summary of creator interview)
The Persuasiveness of Usability: It lightly moisturizes and imparts a scent with a serum-like approach, without feeling heavy. Hand care on the go, a touch-up before a meal, a body finish—it blends naturally into any moment of the day. 

Fragrance Producer SHO ISHIZAKA Interview 

─ What kind of item is this "Multi-Serum" that's being released now? These two items are the second installment of the 1945 series, following the "1945 Fragrance Diffuser." The "Multi-Serum" is a moisturizing serum that can be used all over the body, allowing you to care for your hands like a hand cream while wearing a scent. Both are based on the "1945 BLACK" scent, expressed with different textures. 

――The aim of the Multi-Serum. The Multi-Serum is like a "portable scented serum." I think the easiest way to understand it is to use it for hand moisturizing or refreshment. The formula is different from hand cream; it's made with a serum-like approach. It can be used on the face and, of course, the body. It truly is a "multi-purpose" serum. 

─ Please also tell us about the package design. We sought a new form while maintaining the world view characteristic of the "1945" series. The bottle is made of lightweight, soft PET material and dispenses the contents when pressed. For this new product, we prioritized portability, making it a size and weight that can be carried anywhere. The design is familiar to both men and women, even when tucked into a bag. 

─ Please tell us your recommended way to use it. The Multi-Serum is for hand care on the go or when you want to add a scent. It's an item that naturally blends into daily life while wearing the scent of "1945 BLACK." 

─ Finally, who would you like to see use this item? I'd especially like men to actively use it. Beyond just wearing a scent, I'd be happy if they incorporated it into their daily lives as a "scented care" item." 

【Manufacturer's suggested retail price】 4,620 yen (tax included)