Hello, I'm SHO, a fragrance producer.

This time, I will talk about the characteristics of SHOLAYERED's fragrance.

The characteristic features of SHOLAYERED's fragrance are its watery transparency and light, fresh impression.

This has been developed using unique perfumery techniques and ideas.

In order to create a light impression, SHOLAYERED uses a production technique that increases the citrus and fruity aromatic components and removes the base notes.

Most traditional fragrances are made using techniques that place emphasis on base notes.

Base notes add complexity to a fragrance and give it a sensual finish.

Base notes are very effective in expressing sensuality, but they also have the disadvantage of giving the fragrance an overly heavy feel.

Our fragrance slogan is "Subtle, addictive," and this idea is what we base our fragrance on.

This is an attitude that places more importance on comfort and the impression that makes you want to snuggle up to someone than on sensuality.

Based on this idea, we decided to eliminate most of the base notes when creating the fragrances, opting for a simpler approach to fragrance creation.

This has allowed us to refine the light fragrance and transparency.

However, breaking away from base notes can easily lead to a negative result, such as the scent not having a strong scent.

It's actually very difficult to create a fragrance that is "simple and light, yet has a strong fragrance."

We solved this problem in two ways.

One thing is to continue improving the balance of fragrance, alcohol, and water in the case of body sprays, for example.

In other words, by reviewing the overall balance of ingredients other than the fragrance, we were able to ensure that the light fragrance was well-balanced.

Secondly, we understood the effect that could be obtained by changing the order in which the ingredients are mixed during production, and improved the filling process to use the optimal order.

In cooking, the final result can change dramatically depending on the timing and order in which you add ingredients, right? That's what I did.

I can't go into too much detail here because it would mean revealing our secret recipe, haha.

It is our hope that the collection of "subtle, addictive" fragrances that we have arrived at as a result of all this effort will touch your heart.