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2025.10.17

Veteran Employee Interview | Nagoya Takashimaya Gate Tower Mall Store Manager | YUMA ISHII

STAFF INTERVIEW

SCENTNATIONS Inc. 
SHOLAYERED Nagoya Takashimaya Gate Tower Mall Store Manager
YUMA ISHIIYears of service: 1 year 11 months / Joined: October 2023

“I want to see you again”—I work for those words.

Please tell us about your reasons and motivation for joining the company.
A.

I had always wanted to work with fragrances.
I looked at several brands, but none of them quite felt right.That's when I encountered SHOLAYERED, and I instinctively thought, "I want to work here."
The CEO/Fragrance Producer's YouTube channel, the concept of "layering," the distribution system, and the company's vision for overseas expansion strongly attracted me.
The first scent I used was "CHAMPAGNE."
Receiving a test strip at a pop-up store in Kyoto Daimaru was my first encounter with SHOLAYERED.
Looking back now, I believe that moment was the beginning of everything for me.



What were your impressions or experiences when you first joined the company?
A.

I was a bit unusual, starting with about four and a half months of training at the Omiya store immediately after joining.
During my first customer interaction, I was so nervous that I just stood next to the customer and that was it (laughs).
Now I'm in a position to train new recruits, and I feel I've grown significantly compared to who I was back then.


What did you find appealing about the company after joining?
A.

I feel that the appeal is how "you're evaluated for what you do."
Including the incentive system, my efforts are properly recognized, which suits my high motivation for growth very well.

What experiences supported your dreams and career?
A.

What supported my dreams and career were my superiors at the training store, who taught me a great deal, and the president.
I learned a lot from the attitudes of my先輩s who showed me by example in their daily work.
Having superiors I respect is the greatest driving force behind my personal growth.


Are there any fulfilling aspects beyond customer service?
A.

Recently, we've been able to achieve the store's budget as a whole team.
The sense of unity that comes from each person being conscious of their role and cooperating contributes to daily job satisfaction.


When did you feel you had grown?
A.

I strongly felt my growth when a customer told me, "I want you to serve me again."
Previously, I was so nervous that I couldn't make suggestions as I wanted, but now I can propose scents tailored to the customer's preferences and mood.
Also, as a store manager, I've become involved in staff training, and through repeated communication, I've learned to be mindful of how to convey things in a way that others can easily accept and how to give feedback without making it awkward.
I feel that I am growing myself through my interactions with people.


What kind of customer service do you provide to encourage repeat visits?
A.

To create a comfortable space for customers, I always strive for bright and friendly customer service.
Beyond just suggesting fragrances, I make an effort to engage in conversations that include personal topics like daily events and lifestyle.
My goal is to provide customer service that connects hearts through scent, and I value creating moments where customers think, "I want to talk to this person again" or "I want to buy from this person."



What initiatives are you taking to increase customer satisfaction?
A.

To ensure customers are truly satisfied, I value not only the "time spent choosing a fragrance" but also the "moment of using it."
I make sure to apply fragrance before they leave, and subtly infuse scent into the cushioning material of gift boxes, creating a pleasant aroma that gently spreads when opened.
I hope that the scent becomes a trigger for lasting memories, and that such subtle efforts contribute to why customers want to "come again."



What are your strengths as a fragrance advisor?
A.

My strength is that I'm good at reading people's emotions and can quickly connect with customers I meet for the first time.
I also believe that my ability to combine logical proposal skills with a bright and friendly customer service style is what makes me unique.
And most of all, I truly love the SHOLAYERED brand.
I honestly believe I love this brand more than anyone, except the CEO.
My current top recommendation is 1945 AZZURRO. (It's my 6th bottle(!))



Are there any tasks you find challenging?
A.

There are no tasks I particularly dislike.
If there are staff members who have strengths and weaknesses, we divide roles to leverage each other's strengths.
We focus on achieving results as a team, and value the decision to delegate tasks to those who are proficient.


About sales performance (e.g., highest sales ever)
A.

My highest personal sales record to date was approximately 3.4 million yen in a month during the Christmas season.
Although I narrowly missed out on being the company's top performer, coming in second, I am now working daily with the goal of "always being number one."
I believe the result came from suggesting multiple purchases during periods of high gift demand and carefully proposing scents tailored to each customer.


What kind of fragrance advisor do you aspire to be in the future?
A.

I want to bring the joy and pleasure of using fragrance to even more customers, while they enjoy the customer service itself.
And I aim to be someone who makes people think, "I want to report back to this person" or "I want to talk to them."
I want to be a fragrance advisor who helps people feel connected through scent.


What do you want to challenge next?
A.

In the future, I want to hone my skills as a manager overseeing multiple stores and grow into a managerial role.
I also want to challenge myself to create an environment where each staff member can work with confidence, while overseeing the entire store.

Ms. Ishii's Daily Schedule

7:20
Wake up. The day starts by flipping the sticks of my 500ML home diffuser. *Currently using Sugar Lychee
I start the washing machine and vacuum.
9:00
Arrive at work. Prepare the store for opening, clean the interior, and check reservations and DMs.
15:00
Break. (Time varies by day)
18:00
Leave work. I make sure to share "today's sales" and "tomorrow's goals" with all staff before heading home.
24:00
Go to bed. I put on my favorite "Compound No.8" before sleeping.

 

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