2025.10.17
Veteran Employee Interview | Nagoya Takashimaya Gate Tower Mall Store Manager | YUMA ISHII

SCENTNATIONS Inc. I had always wanted to work with fragrances. I was a bit unusual, starting with about four and a half months of training at the Omiya store immediately after joining. I feel that the appeal is how "you're evaluated for what you do." What supported my dreams and career were my superiors at the training store, who taught me a great deal, and the president. Recently, we've been able to achieve the store's budget as a whole team. I strongly felt my growth when a customer told me, "I want you to serve me again." To create a comfortable space for customers, I always strive for bright and friendly customer service. To ensure customers are truly satisfied, I value not only the "time spent choosing a fragrance" but also the "moment of using it." My strength is that I'm good at reading people's emotions and can quickly connect with customers I meet for the first time. There are no tasks I particularly dislike. My highest personal sales record to date was approximately 3.4 million yen in a month during the Christmas season. I want to bring the joy and pleasure of using fragrance to even more customers, while they enjoy the customer service itself. In the future, I want to hone my skills as a manager overseeing multiple stores and grow into a managerial role.
SHOLAYERED Nagoya Takashimaya Gate Tower Mall Store Manager
YUMA ISHIIYears of service: 1 year 11 months / Joined: October 2023“I want to see you again”—I work for those words.
I looked at several brands, but none of them quite felt right.That's when I encountered SHOLAYERED, and I instinctively thought, "I want to work here."
The CEO/Fragrance Producer's YouTube channel, the concept of "layering," the distribution system, and the company's vision for overseas expansion strongly attracted me.
The first scent I used was "CHAMPAGNE."
Receiving a test strip at a pop-up store in Kyoto Daimaru was my first encounter with SHOLAYERED.
Looking back now, I believe that moment was the beginning of everything for me.
During my first customer interaction, I was so nervous that I just stood next to the customer and that was it (laughs).
Now I'm in a position to train new recruits, and I feel I've grown significantly compared to who I was back then.
Including the incentive system, my efforts are properly recognized, which suits my high motivation for growth very well.
I learned a lot from the attitudes of my先輩s who showed me by example in their daily work.
Having superiors I respect is the greatest driving force behind my personal growth.
The sense of unity that comes from each person being conscious of their role and cooperating contributes to daily job satisfaction.
Previously, I was so nervous that I couldn't make suggestions as I wanted, but now I can propose scents tailored to the customer's preferences and mood.
Also, as a store manager, I've become involved in staff training, and through repeated communication, I've learned to be mindful of how to convey things in a way that others can easily accept and how to give feedback without making it awkward.
I feel that I am growing myself through my interactions with people.
Beyond just suggesting fragrances, I make an effort to engage in conversations that include personal topics like daily events and lifestyle.
My goal is to provide customer service that connects hearts through scent, and I value creating moments where customers think, "I want to talk to this person again" or "I want to buy from this person."

I make sure to apply fragrance before they leave, and subtly infuse scent into the cushioning material of gift boxes, creating a pleasant aroma that gently spreads when opened.
I hope that the scent becomes a trigger for lasting memories, and that such subtle efforts contribute to why customers want to "come again."
I also believe that my ability to combine logical proposal skills with a bright and friendly customer service style is what makes me unique.
And most of all, I truly love the SHOLAYERED brand.
I honestly believe I love this brand more than anyone, except the CEO.
My current top recommendation is 1945 AZZURRO. (It's my 6th bottle(!))
If there are staff members who have strengths and weaknesses, we divide roles to leverage each other's strengths.
We focus on achieving results as a team, and value the decision to delegate tasks to those who are proficient.
Although I narrowly missed out on being the company's top performer, coming in second, I am now working daily with the goal of "always being number one."
I believe the result came from suggesting multiple purchases during periods of high gift demand and carefully proposing scents tailored to each customer.
And I aim to be someone who makes people think, "I want to report back to this person" or "I want to talk to them."
I want to be a fragrance advisor who helps people feel connected through scent.
I also want to challenge myself to create an environment where each staff member can work with confidence, while overseeing the entire store.

Ms. Ishii's Daily Schedule
I start the washing machine and vacuum.


