2025.11.26
"Fragrant Hair" and "Fragrant Hands." Two new products from the 1945 collection launching simultaneously!
Two new "fragrant care" products are born.
Fragrance and texture speak before words.
From the beauty of a silhouette that turns heads to the elegance of an outstretched hand—two items born from the same worldview add subtle drama to your daily life.
■ 1945 Hair Milk
It's not words that make heads turn.
When hair is well-groomed, the story accelerates. Hot spring water and plant-derived moisturizers, fermented moisture, and the creation of a shine known as the "angel's halo." With every slide of your fingers, gloss and softness unravel. Make every day a little more dramatic. SHOLAYERED's hair care line "Hair Milk." It envelops hair in the moisture of hot spring water and fermented extracts, achieving "hair that smells and shines with every touch."
It's not words that make heads turn.
Fragrance on the nape of your neck, a story in your hair. 1945 Hair Milk is "fragrance-inspired hair care." Mineral-rich hot spring water and fermented moisture give nuance to your entire hair, eliminating the need for heavy styling products. Leaving behind only a light, wet look and an unforgettable silhouette.
Texture Design — Shine, Cohesiveness, and Lingering Impression
Hot spring water and plant-derived moisturizing ingredients deeply hydrate damaged, dry hair from within, creating a soft and glossy texture. Fermented placenta extract circulates freshness, while wool cuticle protein and cashmere-derived keratin care for the cuticles, balancing cohesiveness and suppleness. Furthermore, Fucofunori extract creates a beautiful shine with the "angel's halo" effect. γ-Docosalactone prevents tangling, and lotus flower extract protects hair and scalp from UV-induced dryness.
The Art of Usage
After towel-drying, apply from mid-lengths to ends. This one product provides an elegant "natural wet look" for bare hair, and for those who style, it enhances shine and longevity as a first step. When dryness or odor is a concern during the day, a single application can change the atmosphere.
Design and Portability
Lightweight and soft PET material. A smart, press-dispensing structure and a size that can be carried anywhere. A refined design that blends naturally into a bag, for both men and women.
Creator Interview
─ What kind of item is the "Hair Milk" that is being introduced this time?
This item was developed as the second in the 1945 series, following the "1945 Fragrance Diffuser."
"Hair Milk," as the name suggests, is an item that provides moisture and fragrance to the hair. It expresses the scent of "1945 BLACK" with a different texture.
――The aim of the hair milk.
I really love wearing "1945 Eau de Toilette BLACK" on my neck and nape. Following that, I developed this product hoping people could enjoy the same scent in their hair.
It's like a perfume hair milk. It gives the entire hair a natural shine and a subtle wet look. It's recommended for those who don't use styling products, and it can also be used as a "first step" before styling. I personally use it to create a wet look in my hair before setting it with hard gel.
─ Please tell us about the package design as well.
While maintaining the worldview characteristic of the "1945" series, we explored new forms.
The bottle is made of lightweight and soft PET material, and it's a press-dispensing type.
This new product was designed to be portable, with a size and lightness that can be carried anywhere, emphasizing portability.
The design blends in naturally whether carried in a bag, for both men and women.
─ Please tell us about the recommended way to use it.
Actually, it is said that the head is the part of the body that produces the most odor.
While many people are concerned about the alcohol stimulation and dryness when applying perfume directly to the scalp,
a dedicated hair milk is gentle on the hair and scalp, allowing you to enjoy the fragrance with peace of mind.
If used as a base before styling, hair becomes easier to manage, and even if dryness or fragrance is a concern during the day, a light application can refresh it.
─ Finally, who do you want to use this item?
I especially want men to use it actively.
I would be happy if they could incorporate it into their daily lives not just as wearing a scent, but as "fragrant care.""
Message
A shine that needs no excuses is faster than persuasion. With every movement, shine speaks, and fragrance lingers.
SHOLAYERED 1945 Hair Milk—even the gazes that turn back, you make them your allies.
■ 1945 Multi Serum
"Leaving beauty even beyond a handshake." Introducing "1945 Multi Serum"
Carrying a fragrance is the highest form of etiquette. Just before your fingertips touch, moisture and a lingering scent precede you in the other person's memory. A "portable scented beauty serum" based on hot spring water for quick absorption, layered with fermented aged placenta, niacinamide, and six types of oils. It's more than just a moisturizer; it's a product that elevates your demeanor.
The elegance of carrying a fragrance
Beautiful even at the moment you extend your hand. The moment it touches your skin, moisture gently spreads, instilling confidence in your movements. 1945 Multi Serum is a "portable scented beauty serum." Based on mineral-rich hot spring water, its quick-absorbing formula provides deep hydration without stickiness, so it won't interfere with tasks immediately after application. Fermented aged placenta, niacinamide, and six botanical oils create a "moisture layer," enhancing a dignified radiance and transparency.
The Art of Formulation — Designing Moisture and Transparency
The base is hot spring water. Its quick penetration, which quickly blends into the stratum corneum, supports the comfortable multi-use. Fermented aged placenta extract provides deep moisture, niacinamide gives a clear impression, and six types of oils—argan, avocado, apricot kernel, dog rose, baobab, and sunflower—protect the hands from dryness with a "veil of moisture." Finally, hydrolyzed keratin derived from cashmere goat. From fingertips to nails, it provides an elegant luster.
Design and Portability
The slim bottle, made of lightweight and soft PET material, dispenses its contents smoothly with a simple press. Its unisex appearance, which doesn't disrupt any attire when tucked into a bag, resonates with the current era where "portability is elegance." (Summary of creator interview)
The Persuasiveness of Usability
It doesn't thickly cover; it lightly moisturizes and imparts fragrance with a serum-like approach. Hand care on the go, touching up before a meal, finishing a body treatment—it naturally blends into any moment of the day.
Creator Interview
─ What kind of item is the "Multi Serum" that is being introduced this time?
These two items were developed as the second in the 1945 series, following the "1945 Fragrance Diffuser."
"Multi Serum" is a moisturizing serum that can be used all over the body, providing hand care and fragrance like a hand cream. Both are based on the "1945 BLACK" fragrance, expressed with different textures.
―The aim of the multi-serum.
The multi-serum is like a "portable scented beauty serum."
I think the most straightforward use is for hand moisturizing and refreshment on the go. The formulation is different from hand cream; it's made with a serum-like approach. It can be used on the face, and of course, on the body. It's truly a "multi-purpose" serum.
─ Please tell us about the package design as well.
While maintaining the worldview characteristic of the "1945" series, we explored new forms.
The bottle is made of lightweight and soft PET material, and it's a press-dispensing type.
This new product was designed to be portable, with a size and lightness that can be carried anywhere, emphasizing portability.
The design blends in naturally whether carried in a bag, for both men and women.
─ Please tell us about the recommended way to use it.
The multi-serum is for hand care on the go or when you want to add fragrance.
It's an item that naturally blends into daily life while wearing the scent of "1945 BLACK."
─ Finally, who do you want to use this item?
I especially want men to use it actively.
I would be happy if they could incorporate it into their daily lives not just as wearing a scent, but as "fragrant care.""
Message
Fingertips are more eloquent than business cards. Each layer of fragrance and texture refines one's demeanor and updates one's impression.
SHOLAYERED 1945 Multi Serum—leaving a legacy of aesthetics even beyond a handshake.