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2025.04.18

Spicy aroma and indescribable heat

What is it about scents that move people's hearts?

I think about that sometimes.

And I think one answer to that question can be found in spicy scents.

Cinnamon, cloves, nutmeg, cardamom -- the aroma of these spices makes you feel like you've wandered into a market in some faraway country.
The aroma is hot and stimulating, tickling the nose, yet somehow also possessing a sensual sweetness.
Perfumes with spicy notes have the power to convey passion and mysterious charm beyond just a simple fragrance.

When you think about it, the aroma of spices is filled with stories.
Looking back in history, spices were as valuable as gold during the Age of Discovery.
The fragrance, brought from faraway foreign lands, has mixed with various cultures over the ages and continues to fascinate people today.

When I wear a spicy perfume, I feel like I can become bolder than usual.
A fragrance that gives a little adventurous spirit to the modest self. It gives you an indescribable heat and makes you see the world with slightly different eyes.


--It's okay to have days like that.




SHO ISHIZAKA
Fragrance producer/CEO of Saint Nations Co., Ltd.
Born in 1982. After graduating from Gakushuin University, he completed a master's course at Lancaster University in the UK. After returning to Japan, he worked in the fragrance industry and produced numerous products. In 2010, one of his produced products won the Japan Fragrance Grand Prize. Since establishing the fragrance manufacturer "Scent Nations" in January 2012, in addition to planning and developing the original brand "Show Layered," he has used the strengths of his unique network to combine various content with fragrances and produce products for numerous celebrities, athletes, and brands.