Hello, I'm Masaru Ishizaka, a fragrance producer.

Today, I would like to give you a brief introduction to our new services.

In fact, the Omotesando store launched the service on a trial basis in late January 2021, and it was so well received that

Starting April 7th, we will be expanding our services at our directly managed stores nationwide.

The name of the service is

FRAGRANCE DESIGN

is.

"I want to create an original fragrance that is different from others."

In fact, this need has existed for a long time.

However, the reality is that in order to provide the deep world of expression that only perfume can offer, it is difficult to do so without a large variety of base fragrances to serve as the basis for blending.

Therefore, given the needs of such customers, it was difficult to provide such a venue.

(By the way, from our experience as fragrance creators, we believe that without at least 20 different fragrance bases, the possibilities for expression are limited.)

However, in 2019, when the lineup of scents for the Show Layered (Layered Fragrance) brand exceeded 20 types, I began to think that it might be possible to create an original fragrance using these scents.

We then began preparing to offer a DIY fragrance service.

Due to a period of self-restraint due to the coronavirus, it took longer than originally planned, but we began providing trial services at our Omotesando store in January 2021.

This has proven extremely popular, and we are now confident that we will be expanding the range of our stores starting this April.

Fragrance Design will begin offering a service to create original fragrances using fragrance diffusers and fragrance sprays (miscellaneous goods).

Our expert staff will provide thorough support, making this an innovative fragrance blending service that anyone can enjoy easily, even if they don't have any specialist knowledge of fragrance.

Please consider this as a gift for an anniversary or special occasion.

[Service launch]

Wednesday, April 7th

・Tokyu Plaza Omotesando Harajuku store
・Shinjuku Lumine Est store
・Yokohama Joinus store
・Matsuzakaya Nagoya store
・Umeda HEP FIVE store
・Kyoto Fujii Daimaru store

It will be available at all six stores.

Thank you very much for your cooperation.