Selling fragrance means delivering something intangible. That's why creating the space for a perfume shop requires more ingenuity than simply "lining up products." The time customers spend choosing a fragrance should be a special experience. To that end, I have created a variety of perfume stores.

A space where scent takes center stage

Perfume is a delicate thing. For example, even if a display is lined with beautiful bottles, if it is too flashy it will distract from the impression of the scent. The important thing is to create space. By not letting the interior speak too much, the scent will stand out more.

In the perfume shop I work on, I am conscious of a simple and sophisticated design. I keep unnecessary decorations to a minimum, so that the scent itself takes center stage. Bottles are lined up quietly in a quiet gallery-like space. What flows through the store is not a forced world, but the atmosphere of the scent itself.

When I design a perfume shop, I imagine "the five senses of the customer." Sight, touch, and smell. The lighting is soft, and the subdued light gently illuminates the perfume bottles. The height of the display is calculated so that the customer can naturally pick up the scent.

The sounds played in the store are also important. Fragrances have a big impact on the mood of the person wearing them. So, rather than overly loud music, a quiet, blending sound is best. Calm jazz, or something close to the sounds of nature. The harmony between sound and fragrance creates a sense of unity in the space.

Designing the time to "choose" a scent

Choosing a perfume is not just a purchase, it is an experience. That is why it is important to create time for customers to comfortably encounter the scent.

For example, you need to allow time to try one scent and savor its lingering aftertaste. Instead of immediately smelling the next scent, you walk around the store a little or take a break in another area. Perfume is not just a first impression, it changes over time. It is important to create a space where you can enjoy that change.

In my opinion, the ideal perfume shop is a place where customers can "encounter fragrances" and at the same time "face themselves." Fragrances are closely related to a person's memories and emotions, so rather than just trying out perfumes, customers need time to slowly immerse themselves in the world of fragrance.

Interiors tell a "story of scent"

Each fragrance has its own story. Therefore, the interior design also plays a role in expressing that story. For example, if a certain perfume evokes the image of a "summer beach," the store's interior will incorporate a touch of blue and the transparency of glass. Or, if the fragrance has the "calmness of an old library," a display that gives off the warmth of wood would be appropriate.

By doing so, customers can visually enter the world of the fragrance. Rather than simply selling the fragrance, I want to create a space where the fragrance can be "felt." This is the basis of my interior design philosophy.

Perfume shops are "fragrance art galleries"

Fragrances are like invisible art. That's why we want our perfume stores to be places where you can enjoy fragrances like art, rather than simply "places to sell products."

Every time a customer picks up a fragrance, they feel something, remember something, and encounter something new. We want to continue creating a place where such experiences can be born.

Fragrances gently add color to people's lives. That is why we hope that the time spent choosing a fragrance should also be a beautiful one.