Hello, I'm Masaru Ishizaka, a fragrance producer.

 

Are you familiar with the term "sustainability," which has become more common in recent years?

 

Sustainability is the idea of making the world sustainable from three perspectives: environment, society, and economy.

 

Today I would like to introduce our approach to sustainability.

 

The sustainability we are working on is very simple.

 

It is a production system that does not generate waste.

 

We manufacture our products without wasting any materials, and we sell all of the products we produce.

 

For example, the fashion world and many industries introduce many new products every year, leaving behind huge amounts of inventory that gets discarded.

 

However, such contradictions do not occur around layered fragrances.

 

Many manufacturers liquidate inventory using an accounting line called the "extraordinary loss line."

 

Of course, all products are created with the hope that they will be delivered to consumers at a reasonable price when they are produced, but when things don't go as planned, many new products end up being left behind.

 

This is a dilemma that many manufacturers find themselves in, but we have managed to avoid it.

 

 

This is because, even if it becomes difficult to sell a product, we do not give up on selling it, believing that there is someone out there who wants it.

It may seem simple, but it all adds up to a big impact on your team.

 

 

Ultimately, it comes down to a matter of mindset, but I believe that the most important element of sustainability is the commitment to not producing waste and unnecessary garbage.

 

 

Now, the philosophy of "Don't create waste. Eliminate waste" has become the motto for us who work at the brand.

 

Keep everything simple and eliminate waste.

 

I feel that this way of thinking can be incorporated not only into design, but also into activities.

 

This is our commitment to sustainability at Layered Fragrances.

 

If you have a chance to come to our store, please feel free to ask our staff about sustainability.

 

I think you can get a glimpse of our brand philosophy.

 

GO AHEAD, LAYER IT ON.